Privacy Policy
Last Updated: April 22, 2025
At Orwell, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, applications, or services (collectively, the "Services").
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy and our Terms of Service.
1. Information We Collect
1.1 Personal Information
We may collect personal information that you voluntarily provide when using our Services, including but not limited to:
- Contact information (e.g., name, email address)
- Account credentials
- Billing information and transaction history
- Business information you provide for content generation
- Communications you send to us
1.2 Content Data
When you use our Services to generate content, research topics, or optimize your marketing strategy, we collect the data you input and the content we generate, including:
- Website content and URLs you provide
- Business descriptions, product information, and service details
- Keywords, topics, and content preferences
- Generated articles, blog posts, and marketing materials
- When using our Services through integrated platforms like Wix, we collect data from your account including, but not limited to, site information, product data, event data, menu items, and services to perform research and content generation
1.3 Usage Information
We automatically collect certain information about your use of our Services, such as:
- Device information (e.g., device type, operating system, browser type)
- Log data (e.g., IP address, access dates and times)
- Feature usage and interaction data
- Performance data and error reports
2. How We Use Your Information
We may use the information we collect for various purposes, including:
- Providing, maintaining, and improving our Services
- Processing transactions and managing your account
- Generating content based on your inputs and requests
- Training and improving our AI models and algorithms
- Responding to your inquiries and providing customer support
- Sending you technical notices, updates, and administrative messages
- Sending marketing communications if you've opted in
- Monitoring and analyzing trends, usage, and activities
- Detecting, preventing, and addressing technical issues, fraud, or illegal activities
- Complying with legal obligations
- Analyzing data from your integrated platforms (such as Wix) to perform research and generate content recommendations. Please note that the quality and accuracy of our research results are directly dependent on the completeness and accuracy of this data.
3. AI Training and Data Usage
By using our Services, you acknowledge and agree that:
- We may use content you input into our system and content we generate to improve our AI models and Services
- Such usage will be in an anonymized or aggregated form that does not identify you or your business specifically
- We implement safeguards to protect sensitive business information in this process
- While you retain ownership of content you create using our Services, we maintain a perpetual, royalty-free license to use it for service improvement purposes as described above
- We save all articles, content, user-generated keywords, topic suggestions, site data, email information, addresses, and other data you provide through our Services
- We may use this saved data to train our AI models and improve our Services, even after your account is terminated
- We may collect and save additional types of information in the future as our Services evolve
- You may request removal of your stored information by contacting us, but certain data may be retained for legal, security, or operational purposes
4. Information Sharing and Disclosure
We may share your information with third parties in the following circumstances:
- Service Providers: We may share information with third-party vendors, consultants, and service providers who perform services on our behalf, such as hosting providers, payment processors, and customer support services.
- Integration Partners: When you use our Services through platforms like Wix.com, we may share information necessary for the integration to function properly.
- Business Transfers: If we are involved in a merger, acquisition, financing, or sale of business assets, your information may be transferred as part of that transaction.
- Legal Requirements: We may disclose information if required to do so by law or in response to valid requests by public authorities.
- Protection of Rights: We may disclose information to protect and defend our rights, property, or safety, or those of our users or third parties.
- With Your Consent: We may share information with your consent or at your direction.
5. Third-Party Services and Links
Our Services may contain links to third-party websites and services, including those of our integration partners like Wix.com. This Privacy Policy does not apply to such third-party services, and we are not responsible for their content, privacy policies, or practices. We encourage you to review the privacy policies of any third-party services you access through our Services.
6. Data Retention
We retain your information for as long as your account is active or as needed to provide you with our Services. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. When we no longer need to use your information, we will take reasonable steps to remove it from our systems and records.
Important: We retain certain data indefinitely for AI training and service improvement purposes, including but not limited to:
- All generated articles and content
- User-generated keywords and topics
- Content research and suggestions
- Site data and business information
- User contact and demographic information
If you wish to have your data removed from our systems, you may submit a request to our contact email. However, we may continue to retain certain information even after a deletion request for legal, security, or operational purposes. Additionally, copies of your data may remain in our backup systems for a period of time after your deletion request.
7. Data Security
We implement appropriate technical and organizational measures to protect the information we collect and maintain. However, no Internet or email transmission is ever fully secure or error-free. In particular, emails sent to or from our Services may not be secure. Therefore, you should take special care in deciding what information you send to us via email or other electronic means.
8. Children's Privacy
Our Services are not directed at children under the age of 13 (or 16 in the European Union). We do not knowingly collect personal information from children under 13 (or 16 in the EU). If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete such information.
9. International Data Transfers
Your information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country. By using our Services, you consent to the transfer of your information to countries outside your country of residence, including Singapore and the United States.
10. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, including:
- Accessing, correcting, or deleting your personal information
- Withdrawing your consent for the processing of your personal information
- Requesting restrictions on the processing of your personal information
- Requesting the transfer of your personal information to you or a third party
- Opting out of marketing communications
To exercise these rights, please contact us using the information provided below. Please note that we may require specific information from you to help us verify your identity and process your request.
10.1 California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information. Under the CCPA, California residents have the right to:
- Request disclosure of the categories and specific pieces of personal information we have collected about you
- Know the categories of sources from which personal information is collected
- Know the business purpose for collecting or selling personal information
- Know the categories of third parties with whom we share personal information
- Request deletion of your personal information (subject to certain exceptions)
- Opt-out of the "sale" of personal information, where applicable
- Not be discriminated against for exercising these rights
To exercise your California privacy rights, please contact us using the information in the Contact Us section. We will respond to verifiable consumer requests within 45 days of receipt. You may only make a verifiable consumer request for access or data portability twice within a 12-month period.
10.2 Our Approach to Data Protection and Usage
While we strive to protect your personal information through appropriate security measures, we acknowledge that we also use this data to provide, improve, and monetize our Services. We balance these objectives in the following ways:
- We implement reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of your data
- We limit access to your information to employees, contractors, and third parties who need to know that information to process it for us
- At the same time, as disclosed throughout this policy, we use your data extensively to train our AI models, enhance our Services, and generate business value
- When we use your data for AI training and service improvement, we try to anonymize or aggregate it where feasible, but this may not always be possible or practical
- Our business model fundamentally depends on analyzing user data to improve our AI capabilities, and by using our Services, you are consenting to this usage
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date, and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to stay informed about how we are protecting your information.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:
This email address is also our primary contact method for support inquiries, feature requests, and any other questions regarding our Services.
By using our Services, you acknowledge that you have read and understood this Privacy Policy.